FAQ

This is a live Marketing Ops walkthrough, not a static portfolio. It demonstrates how personalization, attribution, capture, and follow-up work together in real time as you explore.

Instead of just saying what I can do, I’m showing you the living proof.

Before you submit the form, the demo tracks lightweight, first-party session signals such as time on page, meaningful interactions (clicks and section opens), and entry path (for example, /r/:slug).

If you submit the form with an email, a contact record may be upserted into HubSpot, with attribution and session signals attached for demonstration purposes.

Guest mode remains anonymous. It follows the same UI flow but intentionally skips CRM upsert, identity resolution, and follow-up automation.

No passwords, payment information, advertising cookies, or third-party tracking pixels are used. The goal is to demonstrate responsible attribution and observability, not collect sensitive data.

Submitting the form unlocks the full live demo: identity resolution (via email), CRM upsert (dedupe + update), and a clean proof trail that ties attribution and session intent signals back to a single contact record.

The demo uses a tracked link path (for example, /r/:slug) as an attribution signal, similar to UTMs but without query parameters.

That source can persist as a first-touch signal across the session and, when an email is provided, be attached directly to the CRM contact record.

No passwords, no payment info, and no sensitive personal data capture. The only high-signal identifier is email if you choose to submit it. The goal is to demonstrate responsible CRM hygiene and observability, not collect sensitive information.

The fastest path is LinkedIn. If you submitted the form, you can also reply to the follow-up email triggered by the demo.

Alphabetically: 6sense, Chili Piper, Clay, CommonRoom, DemandTools, Demandbase, Google Ads, Google Analytics, Google Tag Manager, HubSpot, Pardot, Salesforce, Salesloft, SEMrush, Showpad, Zoom, ZoomInfo

Over a 15-year career, I’ve operated across the full marketing lifecycle, from solo roles to leading internal teams of 10+ while partnering with stakeholder groups of 50+.

My experience spans content and copy, SEO, video creation and editing, web and social, email marketing and drip campaigns, campaign management, segmentation, lead scoring and qualification, attribution, funnel modeling, dashboards, and customer satisfaction.

On the operations side, I’ve owned GTM strategy, growth marketing, ABM, CRM hygiene and governance, pipeline management, sales enablement, ads management, reporting (including P&L), contract negotiations, leadership-level storytelling, and people management.